Differences in ride-hailing adoption by older Californians among types of locations

Ride-hailing services such as Lyft and Uber can complement rides offered by family, friends, paid providers, public transit. To learn why older adults might wish to use ride-hail, we conducted an online survey of 2,917 California respondents age 55 older. Participants were asked whether they would value four features hypothesized be benefits ride-hailing. We specified binary logit models used market segmentation investigate there location-based differences in the Our analysis showed that women, city dwellers, persons with disabilities, those who rely on others for more open Women suburbs or small town/rural settings likely ride-hail than their male counterparts reasons independence, fear being lost while driving, getting help carrying bags. Urban contrast, less these reasons. High-income individuals locations low-income respondents, high-income urban residents ride-hail. Adoption ride-hailing doing so strong variability location even among similar socio-demographic attributes.